Spend More Time Outdoors

Being a real estate can be tough if you can’t get enough leads of motivated sellers. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.

If you like shooting fish in a barrel then you can thank this current economic market for making motivated sellers so available. Honestly, there isn’t. How do you get them calling you?

There is no questioning the power of the internet for finding motivated sellers. The business of selling motivated seller leads is booming and you can find several services offering them. I’m insinuating a thorough internet presence that the owner has exclusive access to. Basically, a site that is yours that captures the information of motivated sellers.

So how do you go about implementing such a solution? A timeless web design is where it all starts. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. It should illustrate that you have solved dilemmas for other motivated sellers. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. It should contain avenues for them to submit their property details and contact information to you.

Begin with an expert internet solution that you build yourself or hire someone to create. Or you could customize a template that you purchase from templatemonster. Desiging something from scratch or even buying a template will require some design and HTML skills. You must have capital to hire someone. Your time is valuable so you should determine what it’s worth. Do you want to make yourself worth $20 an hour in developing the solution yourself? Do you have more time than money?

Also be sure to add plenty of testimonials as they are convincing. Use your offline credibility kit and migrate it to an online fashion. Use actual quotes, actual numbers and photos if you have them. Audio testimonials are an excellent option. There is nothing more convincing than a satisfied customer.

Your visitors will complete your online forms if you use compelling copy. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He’s a man among boys when it comes to copy writing. Get his book for some great ideas, The Ultimate Sales Letter, and pour through it. Construct each page of the site with compelling copy and a great call to action.

The finishing step is to liberally sprinkle lead generators throughout the site. These are online forms that your visitors complete. The fields on the forms will capture important property and contact information. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.

Maybe the biggest challenge is getting visitors to your new website. The best way to do this is through advertising on the major search engines. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. Once you start receiving traffic you may find that you’ll need to tweak your copy. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Increasing your conversions can be accomplished by using squeeze and landing pages.

You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.